Core Competencies

• Strategic planning for business growth and stability

• Deep experience in digital and traditional media marketing

• P&L management and growth

• Business modeling & financial projections

• Brand positioning, messaging & USP

• B2B experience; engaging with business clients and driving retention

• B2C experience; engaging consumers, maximizing CLV and retention

• Product marketing, including messaging development and competitive positioning

• Analytical skills for assessing TAM, trade market area/size and competition

• Managed hundreds of successful events, webinars and conferences

Professional Experience

Center Director & Senior Business Advisor
Hawai’i Small Business Development Center
Kailua-Kona, HI
3/2024 – present

• Advised hundreds of small businesses on everything ranging from financial modeling, GTM, financing & fund raising, business plan development, marketing, compliance and more.

Head of Digital Marketing & Demand Generation
Comet AI
3/2021 – 4/2023

• Guided this early-stage AI/ML startup by building out a best practices content and demand gen machine and scaling ABM to drive accelerated growth.

• In the first six months, drove over $7MM new pipeline and exceeded lead gen goals.

• Championed, designed and deployed ABM program across GTM to drive improved conversion.

• Developed “Convergence”  ML industry conference, grew to 2,600 registrants in 2nd year.

Vice President of Digital Marketing & Demand Generation
Smarsh
Portland, OR
9/2016 – 1/2021

• Led the global demand gen and marketing ops team to deliver increased engagement and exceeded lead goals for multiple sales teams; Enterprise B2B SaaS, targeting FinServ, Government, Pharma & horizontal

Principal; Senior Marketing Consultant (dba BI Digital Marketing)
2009 – 2024

• Provided strategic and tactical support for dozens of small businesses, including Ecrio, Nature’s Choice and eGrabber.

• Developed and executed 15+ customer-facing programs for Oracle sports marketing.

• Managed all online and marcom activities for LucidWorks including lead generation, webinars, drip marketing, website content management & outbound e-marketing.

Sr. Director of Digital Marketing
Apptimize (startup acquired by Airship)
Menlo Park, CA
7/2015 – 9/2016

• Successfully deployed the early-stage startup’s first MAS and formalized MQL, lead distribution, and lead nurturing processes.

Director, Demand Generation & Campaigns
Alteryx
San Mateo, CA
1/2012 – 5/2013

• Developed and deployed marketing automation best practices, lead scoring, multiple nurtures and drips across multiple campaigns & initiatives.

Consultant & Engagement Manager
The Pedowitz Group
1/2011 - 1/2012

• Provided strategic guidance and marketing automation programs for B2B clients; drove new leads and pipeline for key clients including: Dell, Cisco, EMC, Perforce.

Vice President / General Manager, Direct Wine Division
Wente Vineyards
8/2003 – 10/2008

• Redesigned and re-launched subscription-based wine clubs grew them to be the most profitable and successful clubs in the region, increasing division profit contribution over 300% in 3 years

• Managed P&L and successfully lead of team of over 60, with 5 direct reports.

Director of Marketing
RichFX (startup acquired by ChannelAdvisor)

• Rebranded and re-launched product suite with revised product messaging, collateral and GTM.

Director of Online Services
NASCAR Silicon Motor Speedway (Silicon Entertainment Inc.)

• Increased customer retention 20% by developing a highly personalized web portal and CRM system.

Director of Marketing
SEIKO Instruments USA Inc.

• Managed all worldwide marketing efforts for a high-growth division including department staff, marketing communications, programs and direct marketing with multi-million dollar budgets.

Product Marketing Manager
SIIG, Inc.

• Developed messaging, target personas & competitive analysis for 30+ products.

Board & Community Experience

PGA Tournament Board Member
Nationwide Tour Wine Country Championship, Livermore, CA
2006-2008

Committee Member, Economic Development Committee
Kona-Kohala Chamber Of Commerce
2024-2026

Commissioner
Kailua Village Design Commission, Hawai'i County
2025-2026

Education

Bachelor of Arts (BA), Business Management
Saint Mary's College, Moraga, CA

Certifications

• Google AI Certification (2025)

• SBDC AI U Certification (2025)

• Marketo Certified Expert (2019, 2011)

• Demandbase ABM Certification (2019, 2017)

• Coding Dojo/Red Belt (JS/PHP/MySQL/CSS) (2014)

• BrightEdge SEO Certification (2015)